Management these days is market-oriented. After all, the best way to get clients and customers for your particular product is to convince them that yours is the best in the market. There is a myriad of ways through which you can market your products, some more labor-intensive than others. The best methods, of course, are the ones that do not consume all of your time, you are able to convert potential clients into real-time customers.
A quintessence of this can be seen with GetResponse. Email is one of the most effective communication tools today. Thus, it should come as no surprise that most organizations and enterprises use email as a way of marketing their products. This is why, over the last couple of years, GetResponse has risen in popularity.
GetResponse is an email marketing platform that enables the company or individual using it to create a viable marketing list of clients, partners, and prospective clients. Afterward, the software makes it possible to develop relationships with the individuals on the said list by emailing them about your products and offering them immediate responses.
Feature-wise, this tool boasts more than many other email marketing services. This includes custom landing pages, simple A/B testing, comprehensive design testing, and video email marketing. The landing pages are interesting since they are part of a Conversion Funnel, which is a new feature that takes care of traffic generation. It can also act as an online store that includes payment processing.
Although GetResponse’s popularity has proliferated over the last couple of years, there are still people who do not know about it. Since it is a subscription-based service, it is essential to know what exactly they offer before you part with your money.
The best way to do this is through testimonials and references from individuals and companies that have used it. Thus, here is a list of the pros and cons when it comes to using GetResponse, a list compiled by those that have already used it.
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Pros
The visual campaigner that comes with the software is one of the best in the business. The most intricate and labor-intensive part of marketing is planning the campaign. You have to set your aims for the campaign and modify them to suit the needs of the clientele, prospective or otherwise.
The visual campaign building is integrated into GetResponse. It has everything you would want and expect in a high-level email platform. In fact, many have pointed out that this is the selling point of the software. In some sense, this is true, though the software has a plethora of other pros.
To have a successful marketing campaign that is focused on emails, you need to make sure that you can create emails that are not only content-rich but also ones that can capture the attention of the person reading it immediately.
The email builder that comes with GetResponse ensures that you will be able to do this, and much more. The email builder has been improved and upgraded as GetResponse continues to release new updates. Thus, GetResponse always ensures that all your emailing needs and requirements are met.
For the email you or your enterprise sends to be successful, you can create a journey for the customer or prospective consumer. However, this isn’t always easy, since each customer has different needs, all or most of which you need to meet to label your marketing campaign successful.
GetResponse comes equipped with one of, if not the, best funnel builders. It helps you create an out-of-this-world customer journey. Additionally, with other features such as list building and lead magnets, you will have the power to create world-class marketing campaigns.
Cons
Integration
It is paramount that software, as good as it is, be able to integrate with a plethora of other computer products, software, and operating systems. To give credit where it is due since the number of computer systems that GetResponse can integrate with has steadily increased as new updates have been released.
That being said, there is still a long way to go when it comes to integration. Some companies have found the integration of GetResponse to be a bit wanting. This is proliferated when it comes to organizations and companies that use different computer operating systems and software, as well as having a clientele that also uses a myriad of different features.
Application Programming Interface
As stated earlier, for marketing software to be optimal in its actions, it needs to work with other software. Application Programming Interface, commonly referred to as API, is an integral part of any software. It simply refers to the need for software to communicate and work together with other software to achieve a certain goal.
The API of GetResponse isn’t the strongest really, and though it may work with some of the larger software in the market, it is the nuanced ones that it may develop with lesser software. This may not seem like a major problem until you find yourself in need of another software’s abilities, only to find that it is not able to interface with GetResponse.
Pricing
GetResponse isn’t free software, and some have stated that it is considerably high. The payment is made monthly. There are different plans, based on the number of emails you plan on sending. That being said, some find that even the most basic of these processes to be a bit expensive, as compared to other software in the market.
Visualization
GetResponse does not have a real-time visualizer that shows how the marketing campaign is going. This means that even though you may have already started it, you may not know whether it is succeeding or not.
Conclusion
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