The introduction and integration of the internet into our daily lives have resulted in a paradigm shift in the way we do things. Every single aspect has been affected. A quintessence of this can be seen in how organizations, corporations, and business conduct their businesses.
Even before the internet was integrated into the business, business was already marketing oriented. Enterprises, as they still do now, would try any means possible to convert a prospective clientele into consumers of their product and services. The integration of the internet has resulted in a plethora of ways through which enterprises can market their products.
One of these said ways is through websites. Everyone nowadays has a device that can access the internet, be it a phone, laptop, personal computer. Thus, businesses can be able to tap into a new channel and market their products in ways they could not before.
That being said, there are a lot of things that go into online marketing and making sure that online marketing campaigns are successful. This can be a bit cumbersome to the average Joe. This is the reason why there is a plethora of programs and software that help along the way. Though fairly nascent, one of the best of the said software is DropFunnels
What is DropFunnels?
As stated earlier, there are a lot of things that go into online marketing in general. You have to be able to create a website that is not only functional but also attractive and you have to be able to create funnels; means through which prospective consumers can go from one website to your website. Additionally, you have to ensure that there are numerous landing pages. DropFunnels offers this and more.
DropFunnels Review Pros and Cons:
DropFunnels is not a free service, and thus you have to pay a certain amount of money, based on the plan you want, to get the services. It is thus paramount that you weigh the pros and cons of the software so that you can get the full picture before you part with your hard-earned money.
Pros:
Learn from the best
Immediately you open the website and sales funnel builder, the very first thing you will notice is how similar the interface is with WordPress. In fact, it is as clear as day that the program takes cues from one of WordPress’s popular plugins, Beaver Builder.
Beaver Builder, was, and is still, used to build widgets and perform other customizing processes in the software. This way, both a novice and an expert in online marketing and coding will have an easy time using the program.
This is because the customization option in DropFunnels requires coding, meaning that an expert coder will have an easy time creating exactly what he or she wants. Additionally, since DropFunnels comes with over ninety ready-to-use funnels, all a novice or beginner needs to do is select the particular widget that fits the needs of the enterprise best and uses it.
Search Engine Optimization:
Search Engine Optimization, known by its abbreviation SEO, is one of, if not the, most important thing to consider when setting up a business website. SEO is the means through which Google and other search engines rank websites based on the keywords a person has entered in the search bar. This means that if a website scores high in SEO, it is ranked on the first page of the search results.
Not only should marketing software have the best SEO tools, but also the tools should be organized in such a way that even a novice can be able to understand what is going on.
DropFunnels makes sure that you are well versed in everything that is happening. It makes sure that the content you are putting out is honed to fit the exact demands of Google or the search engine being used. Thus, you can be assured that what you are putting out will be better than that of your competitors.
One way it does this is through editing your meta description, connecting all of the business’s social media accounts, reviewing all the Google analytics, and a plethora of other things that entail advanced SEO.
Inbuilt Link Tracking:
It is paramount that you knew how the online marketing campaign is progressing. One way to do this is by tracking all your links. By checking the number of clicks, the interactions, and all the conversations that take place in the links.
All this is done on one small window, meaning you do not have to worry about the complex process to get what you want.
The Dashboard:
The dashboard in the drop funnels helps you to navigate certain tasks easily. It is possible to access some of the most crucial aspects of DropFunnels including the creation of blog pages, posts, the SEO tool, website editor, and media uploads immediately. Generally, the dashboard keeps everything properly organized, which helps you to avoid overlooking any necessary tasks.
Cons:
New to the game
DropFunnels is nascent. This means that it has a higher risk of developing bugs that may hinder optimal functioning. After all, you are paying for a product, and the least you expect is that you will have peace of mind concerning its functionality.
Additionally, since it is new on the scene, it hasn’t been tested in the real-life market. Though on paper it has a myriad of benefits, as stated earlier, there is a certain confidence that comes in knowing that a product has been around for some time, and many persons have used it.
Learning Curve:
There are a lot of things integrated into the software. Though some are easy to use, some aren’t. Additionally, since there are a lot of things in the software, as simple as they may be, it may take some time for a business or person to get acquainted with all of them.
One Domain Per Account:
You will only be able to use one domain per account. This means that if a company or large enterprise wants to run an online marketing campaign on different fronts, they will need to have multiple accounts. this increases the costs of marketing, and thus reduces the amount of profit that the enterprise will get.