ActiveCampaign.com is a best-in-class platform for customer experience automation (CXA) that’s currently helping more than 150,000 businesses located across 170+ countries with the task of connecting and engaging with their customers in a meaningful way. How? Well, by creating optimized customer experiences via automation of the majority of the behind-the-scenes online marketing, support, and sales processes.
Founded in 2003 by CEO Jason VandeBoom, Activecampaign.com is known best as a cloud software platform in Chicago, IL. The company offers software for CXA that expertly combines marketing automation, email marketing, and sales automation, as well as CRM categories, to small-to-mid-sized businesses. ActiveCampaign currently has offices in:
Chicago, US
1 North Dearborn St
5th Floor
Chicago, IL 60602
Sydney, AU
233 Castlereagh St
Level 20
Sydney, NSW 2000
Dublin, IE
Charlemont Exchange Charlemont Street
Dublin, D02VN88
What Products Does ActiveCampaign.com Offer?
For all kinds of organizations from e-commerce to B2B and B2C companies, ActiveCampaign.com offers:
- Attribution
- Contact & lead scoring
- Conversations & chat
- CRM & sales automation
- Dynamic content
- Email marketing
- Event tracking
- Facebook custom audiences
- Marketing automation, maps & goals
- Messaging & text (SMS)
- Pipelines
- Pre-built automation recipes
- Predictive content
- Predictive sending
- Salesforce app
- Service & support
- Site messages
- Split action
- Split testing
- Web personalization
- Win probability
Benefits of Using ActiveCampaign.com
When it comes to security, at ActiveCampaign.com, all data access is protected by keys, password control, multi-factor authentication, and other best practices in keeping with the requirements of the National Institute of Standards and Technology (NIST).
ActiveCampaign.com Pricing:
ActiveCampaign.com offers several flexible pricing plans. For starters, you’re only paying for the number of contacts that you use and there’s a price for 1000, 2.500, 5.000, 10.000 (and up to 1 million). In addition, there are three tiers, based upon the functions that you require. If that’s only emails with automation, for example, then you can stick with the very lowest tiers for quite a while.
There are four plans:
1. Lite (from $9 per month),
2. Plus (from $49 per month),
3. Professional (from $129 per month),
4. Enterprise (from $229 per month).
These prices are for paying annually and include 500 subscribers, increasing as your list grows.
ActiveCampaign.com also offers a free trial that gives you the opportunity for testing the platform by sending as many as 100 emails to 100 contacts. And the features available in the free trial match the features of their Professional tier.
ActiveCampaign’s Ease of Use
The ActiveCampaign.com task function is attached to the customer relationship management system (CRM). Your contact data is housed there, and you can easily use it for providing a more customized and personalized experience for each one of your contacts, while also automating and managing all of your sales processes. When you click on the “Deals” tab, it takes you to their CRM, however, it’s a feature that’s exclusive to only the Plus, Professional, and Enterprise plans. ActiveCampaign.com also allows easy affiliate links in emails, but you are restricted from promoting your affiliate offers or sending affiliate marketing messages.
It’s also quite easy to create landing pages (with landing page builders such as ActiveCampaign.com Pages). You can create high-converting landing pages in mere minutes that are quite beautiful with easy-to-use templates. The use of these landing pages in your marketing campaign could definitely help boost your overall lead generation while also selling more products and triggering automated workflows. You can embed a form within your landing page or simply link to your landing page. And, by linking your offer to your landing page so that your visitors can receive it after converting, then you’ll be receiving their contact information.
Last but not least, ActiveCampaign.com easily integrates with Microsoft Outlook and Gmail for gathering leads, triggering automated emails, and putting your email marketing on autopilot.
ActiveCampaign.com Pros and Cons
PROS:
~ User-friendly and gives users the flexibility to do what they need an email responder to do.
~ Keeps track of lead information for connecting it with the forms tool.
~ Is an excellent all-in-one CRM tool.
~ Offers additional integrations with Everwebinar, Webinarjam, etc.
~ Superior automation tool.
CONS:
~ You need to go for the higher-priced plans for the ads to be removed from your emails.
~ On occasion, they make platform changes without testing.
~ Sometimes, prospecting emails aren’t landing in the inbox.
~ Offers great customer support but could use better organization when it comes to automation, campaigns, and landing pages.
ActiveCampaign.com Customer Support
During our ActiveCampaign.com review, we discovered that their customer service responds very quickly, walking users through the necessary steps, answering additional questions, and generally making sure that everything is working properly. They also discuss the possible ways for making a client’s business better and utilizing the tools to their advantage. They’re caring and professional, which is not something you see every day. You can contact ActiveCampaign Support via phone at +1 (800) 357-0402, by email, live chat, or by filling out their online form.
ActiveCampaign vs Mailchimp
Final Thoughts
ActiveCampaign.com is mainly aimed at companies with some experience in email marketing as well as for organizations that are ready to start taking their efforts up to the next level via marketing automation. At the end of the day, however, you really don’t have to be an expert to use it effectively since even beginners can succeed in this area just by following the onboarding videos at ActiveCampaign.com.
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