WP Engine is a WordPress technology company that gives small to medium businesses (SMBs) the option of building mobile-friendly eCommerce sites or optimizing existing online stores quickly and easily. And, since consumers have made it quite clear that they prefer superior search functionality over all else when it comes to their actual online shopping digital experience, this is a critical imperative for online retailers. This is especially true these days when 43 percent of online shopper’s head directly to a site’s search bar and then end up spending more than twice as much as other shoppers do. In addition, 68 percent of online shoppers report not returning to sites that provide an unsatisfactory search experience. And, of course, that’s where WP Engine comes into play. It’s not only the fastest WordPress platform available today but also the most popular. In fact, WP Engine currently hosts more of the top 10 million WordPress sites than all of the other WordPress vendors. Its mobile-friendly eCommerce solution brings together the best of not only WordPress but also Elasticsearch and WooCommerce, resulting in scores of positive WP Engine Reviews 2021.
The 2020 online activity surge, which was mainly brought on by the Pandemic, accelerated the eCommerce marketplace, which was already booming. The eCommerce sales for 2019 rose to $600 billion and that was for just the U.S. In fact, they made up more than 10 percent of the country’s retail sales overall. Then, in 2020, the figure jumped up to a whopping $794.5 billion. That figure was up by 32 percent from one year to the other and represented more than 14 percent of the country’s total retail sales. And now, the trends in worldwide eCommerce are anticipated to keep on growing unabated. In fact, some estimates place the overall global eCommerce sales to go as high by the year 2923 as $6.5 trillion!
WP Engine Pros and Cons
As with any major WordPress hosting technology, there are, of course, pros and cons, so here are a few WP Engine Pros and Cons for your consideration:
- Selling more is easier when your store is hosted on an industry-leading WordPress platform that is optimized for scalability, increased site speed, and better security.
- The Elasticsearch eCommerce solution is not only the most affordable but also provides instant results for store search results.
- This new and innovative mobile-friendly eCommerce solution helps both new digital store owners and existing ones with the task of growing their online businesses and making lots more money.
- Obtaining all of the latest security benefits and other features is easy as well with the automatic and plugin site updates from the Smart Plugin Manager.
- This equates to increased traffic to online stores while also providing a customer digital experience that is truly world-class.
- With the Elasticsearch advanced search feature, only one click is needed for experiencing immediate increases in revenue of as much as 18 percent for stores that have enabled it.
- It’s the easiest way for launching or growing a mobile-friendly eCommerce business on a WordPress platform that’s not only one of the most secure but also one of the fastest in the industry.
- Overage charges
- The redirect tool needs to start allowing exporting and importing to other sites that are within WP Engine.
- WP Engine needs to get DNS management onto the platform so that users won’t have to use Cloudflare.
- It’s a bit pricey in comparison to some other competitors in the field of custom enterprise solutions, however, you get what you pay for.
WP Engine Customer Support
With WP Engine, you get award-winning 24x7x365 support from WordPress experts, which includes one-on-one help. And, the 24/7 phone support and live chat are fantastic according to many users and their reviews.
WP Engine Pricing:
For starters, risk-free Managed Hosting delivers industry-leading speed, stability, and security for starting up or growing your website at a price of:
~ 1 site startup plan= $25 per month (includes 10GB storage, 25K visits, and 50GB of bandwidth.
~ 10 site growth plan= $96 per month (includes 20GB storage, 100K visits, and 200GB of bandwidth.
~ 30 site scale plan= $272 per month (includes 50GB storage, 400K visits, and 500GB of bandwidth.
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There are several additional plans (too many to list here) with a wealth of different features and corresponding prices. They include Managed Hosting Plus, Managed Hosting Plus Professional Version, Dedicated Hosting Custom, Secure Hosting Professional, and many more plans to suit your needs. All plans are risk-free, and you get two months free with any annual plan.
WP Engine Features
WP Engine is the top-rated digital experience WordPress platform and a brand-new breed of technology company that’s currently at the intersection of custom enterprise solutions and software innovation. It’s also a platform that can give your brand the solutions needed for creating amazing apps and sites on WordPress that’ll drive your business forward and do it much faster. Other features include:
~ Automated plugin updates for saving valuable time and letting store owners know that their website is always secure and updated,
~ Drag and drop tools to add products and content in just seconds,
~Mobile-friendly eCommerce themes that are ready-to-use,
~ Fast product searches for increased revenue,
~ Quick and easy setup wizard,
The difference between WP Engine and WordPress is that:
~ WordPress is part of a CMS/self-hosted blogging category of technology,
~ WP Engine is a hosted blogging platform.
WordPress offers features like flexibility and publishing tools. WP Engine, on the other hand, is a high-quality host with everything from cloud platform flexibility to daily backups, excellent uptime, site conversions, real-time threat detection, and security that is WordPress-specific.
WP Engine Ease of Use
No WP Engine Review 2021 would be complete without a special mention of its simple site setup. You get everything that you could need for getting started with any new websites or even migrated sites running on WP Engine. And, the three-tier system for development, staging, and production on all WP sites is excellent for experimenting with plugins and layouts.
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